FUNKIN, the cocktail mixer brand, has developed what it calls a Christmas starter pack for pubs and bars that don’t currently serve cocktails.
The kit includes four of Funkin’s one-litre cocktail mixers, which can make 160 cocktails when mixed with spirits.
The mixers included in the pack are Funkin Strawberry Woo Woo and Funkin Cosmopolitan, designed to be served with vodka, and Funkin Mojito and Funkin Strawberry Daiquiri, which are served with rum.
In addition to the mixers, each pack contains two mini shakers, eight glasses, eight posters, 20 cocktail menus and 100 cocktail mats.
The pack is available online through the Funkin website, priced at £99.99.
The site also contains online tutorials to encourage perfect serves.
Funkin CEO Andrew King said the pack aims to help licensees make the most out of the busy Christmas trading period.
“Funkin cocktail mixers are a one-stop solution and provide the simplest way to make great-tasting cocktails in seconds,” said King.
“The kit is a reflection of our commitment to broadening the availability of cocktails and to growing the market, reaching new consumers.
“Once customers have seen the benefits of incorporating Funkin cocktails into their Christmas drinks menus, we hope they become a permanent fixture in their offering into the New Year.”
Designed specifically for use in the on-trade, the Funkin mixers are made with natural ingredients and fruit and require only the addition of ice and a spirit.
In addition to its cocktail mixers, Funkin also produces a range of purees, smoothies and bar equipment.