RIOJAN wine brand Campo Viejo is preparing for Christmas with its first print advertising campaign in three years.
The ‘live uncorked’ campaign is based on the vibrancy of Spanish culture. It includes extensive press advertising as well as a media partnership with The Guardian and The Observer.
“Reflecting the Spanish outlook of life, ‘live uncorked’ has been created to appeal to both current and new consumers who are ‘culturally curious,’” said Simon Thomas at Pernod Ricard UK. “The same Spanish passion is reflected through our Campo Viejo range, which embraces the traditions of the Rioja region whilst applying the most advanced winemaking technology available.”