Mum’s the word as new cider launches


THE brothers behind cider producer Aspall are keeping it in the family with their latest launch.

Aspall Lady Jennifer’s is named after the mother of Barry and Henry Chevalier Guild, who continues to play an active role in the business.
Described as a crisp, light cider, Aspall Lady Jennifer’s is the lowest ABV cider in the range at 4% and is designed to offer an entry point to the premium cider sector.
Its introduction follows the launch of Aspall Imperial Cyder, an 8.2% ABV cider pitched at cider connoisseurs.
Geoff Bradman, Aspall joint managing director, said the company’s latest product developments offer “genuine innovation” that will help grow the cider category.
“Lady Jennifer’s is named after Mrs Chevallier Guild, the wife of the 7th generation of Aspall founders, who has played an integral role within the business throughout her life,” he said.
“Mrs Guild’s signature cyder, Lady Jennifer’s, is the perfect partner for a garden party and will genuinely help to grow the premium cider market.
“Quality always comes first at Aspall and we will only ever engage in genuine new product development that will drive the cider category forwards.
“Imperial had been in development for a nearly a year with a planned autumn launch.”