PERONI Nastro Azzurro is looking to bring some Italian style to the UK this summer.
A new ad campaign, which launched on cinema screens and outdoor poster sites last month, highlights the Italian approach to summer, featuring Italians enjoying the sunny weather around Lake Como; posters are appearing in 11 cities, including Glasgow and Edinburgh.
Jason Maling of UK distributor Miller Brands said the activity is geared at boosting sales of the brand over the summer months. “Peroni Nastro Azzurro’s new spring/summer campaign celebrates the essence of what makes summer ‘Italian style’ so compelling and has been designed to maximise the seasonal opportunity for our retail partners,” he said.
Peroni is the focus of a new ad campaign.
