CHILEAN wine business Concha y Toro has launched a new trade website as it rolls out its CyT UK branding
The new site, www.cyt-uk.com, contains details on its portfolio, which includes Concha y Toro, Palo Alto and Isla Negra. There are also various downloadable brochures and support materials.
Simon Doyle, co-general manager of CyT UK, called the site “an invaluable addition to our existing marketing resources”. He said the CyT branding has been introduced to “reflect and clarify our position in the marketplace”.