GERMAN wine range Blue Nun has been relaunched with “fresher and fruitier” styles of wine and new-look packaging in time for summer.
Previously a non-varietal white wine, Blue Nun Original is now a blend of the Rivaner and Riesling grape varieties. The new wine, which has retained the original blue glass fluted bottle, is said to have more “body flavour and depth of fresh fruit flavours”.
A range of four premium Blue Nun varietals – Riesling, Pinot Grigio, Dornfelder Rosé and Pinot Noir – has also been introduced.
Brand owner Langguth Wines said it worked with winemakers at its UK importer Bottle Green on the new range, which is pitched at 25 to 45 year old women. With Blue Nun supplied to the on-trade through Halewood International’s wine division Chalié Richards, the relaunch will be backed by a marketing campaign, spanning digital activity, TV sponsorship and a partnership with a west end theatre production.
(image: Blue Nun has been given a makeover.)