Vodka to cause a sensation

SMIRNOFF is bringing dance event Sensation to the UK for the first time this summer

Launched in Amsterdam in 2000, Sensation will take place at the O2 Arena in London, where more than 10,000 people, dressed entirely in white, are expected to attend. It will feature stage shows, acrobats, performers and some of the world’s top DJs.


Smirnoff Presents Sensation is the latest nightlife event to be staged by the vodka, Scotland’s top selling spirit. Previous events have included Smirnoff Experience, Smirnoff U.R. The Night and Smirnoff Nightlife Exchange.
“The Smirnoff Co. has, for some time, been on a mission to seek out the most extraordinary and one-of-a-kind nightlife experiences and Sensation fits that bill perfectly,” said Chris Lock, marketing director for Smirnoff at Diageo GB.
“Last year we helped the world swap nightlife, this year we’ve identified a truly unique global experience and are bringing it to Great Britain for the first time ever. We are looking forward to delivering something very special indeed in August.”