Wednesday, October 16, 2019
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Ready to drink is ready for growth

There’s been no shortage of activity in the market this year

Cheers to the biggest-selling product

Draught is still the leading beer format in Scotland, accounting for more than 90% of beer volumes sold through the country’s bars and pubs

A soft focus can pay off

Soft drinks is becoming an increasingly complex category

The drinks that customers want

Against a backdrop of changing consumer tastes, some drinks remain essential

Spirit that is only getting stronger

The current ‘gin boom’ is expected to continue into the new year and beyond

The sweet flavour of spirit sales

Drinks firms have predicted a rum revival similar to the one seen in the gin category, and this would seem to be supported by the number of new products – and new distilleries – entering the market

Category moves to the dark side

Cider producers press ahead with more formats and new flavours

Scotland has innovation in abundance

Scottish companies, in particular, have pulled out all the stops on the innovation front this year

Complex product is a trade essential

Wine is one of the biggest drinks categories in the on-trade and can’t be ignored next year

Water of life has a life of its own

Domestic and imported whiskies remain important to the Scottish on-trade

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