Friday, August 14, 2020
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Cheers to the biggest-selling product

Draught is still the leading beer format in Scotland, accounting for more than 90% of beer volumes sold through the country’s bars and pubs

Spirit that is only getting stronger

The current ‘gin boom’ is expected to continue into the new year and beyond

Scotland has innovation in abundance

Scottish companies, in particular, have pulled out all the stops on the innovation front this year

Water of life has a life of its own

Domestic and imported whiskies remain important to the Scottish on-trade

A varied category with a broad appeal

The category itself continues to evolve, both in terms of new product launches and serving styles – with a number of liqueur and speciality brands now actively courting the cocktail market

A soft focus can pay off

Soft drinks is becoming an increasingly complex category

The sweet flavour of spirit sales

Drinks firms have predicted a rum revival similar to the one seen in the gin category, and this would seem to be supported by the number of new products – and new distilleries – entering the market

On-trade’s favourite spirit flourishes

Licensees looking to benefit from the move towards Scottish spirits will be pleased to see there has been an increase in the nation’s selection of vodkas this year

Category moves to the dark side

Cider producers press ahead with more formats and new flavours

Complex product is a trade essential

Wine is one of the biggest drinks categories in the on-trade and can’t be ignored next year