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Monday, November 29, 2021

The drinks that customers want

Against a backdrop of changing consumer tastes, some drinks remain essential

Ready to drink is ready for growth

There’s been no shortage of activity in the market this year

Category moves to the dark side

Cider producers press ahead with more formats and new flavours

On-trade’s favourite spirit flourishes

Licensees looking to benefit from the move towards Scottish spirits will be pleased to see there has been an increase in the nation’s selection of vodkas this year

Complex product is a trade essential

Wine is one of the biggest drinks categories in the on-trade and can’t be ignored next year

The sweet flavour of spirit sales

Drinks firms have predicted a rum revival similar to the one seen in the gin category, and this would seem to be supported by the number of new products – and new distilleries – entering the market

Water of life has a life of its own

Domestic and imported whiskies remain important to the Scottish on-trade

A varied category with a broad appeal

The category itself continues to evolve, both in terms of new product launches and serving styles – with a number of liqueur and speciality brands now actively courting the cocktail market

A soft focus can pay off

Soft drinks is becoming an increasingly complex category

Spirit that is only getting stronger

The current ‘gin boom’ is expected to continue into the new year and beyond