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Tuesday, May 11, 2021

Young adult brands

News articles relating to young adult brands

Brand celebrates decade of its WKD side

A DECADE of demonstrating its ‘WKD side’ is credited with keeping the RTD brand firmly in the drinks repertoire of young adults. The ‘have you...

Life is sweet for young adults

Students seek lower ABV drinks as alcohol awareness grows OPERATORS seeking to cater for the young adult market should ensure they have some lower ABV...

Ginger beer adds spice to market

Category’s ‘point of difference’ credited with bolstering sales THERE’S a relative newcomer to the drinks scene that’s winning a place in young adults’ affections. After the...

Vodka to cause a sensation

SMIRNOFF is bringing dance event Sensation to the UK for the first time this summer Launched in Amsterdam in 2000, Sensation will take place at...

Brands plug in to the power of live music

Jack Daniel’s, Sailor Jerry and St Helier tune into a young adult audience LIVE music events are a long-established way for drinks brands to tap...