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Tuesday, May 11, 2021

Young adult brands

News articles relating to young adult brands

The new Sourz Spirited Toffee Apple.

Social media search finds new Sourz

A NEW flavour is set to join the Sourz range this September, having been chosen by consumers in an online vote. Sourz Spirited Toffee Apple...
Touch of magic for Desperados

Touch of magic for Desperados

DESPERADOS, the tequila-flavoured beer, is to receive a touch of magic as part of a new summer sampling campaign. The brand, part of the...
Keeping up with trends and new drinks brands and styles is key to targeting young adults.

Keep pace to win youth vote

Drinks range should reflect new trends and products, firms say KEEPING pace with new trends and tweaking your drinks range accordingly is key for operators...

Keep pace with the young ones

Operators who cater for diverse repertoires stand to benefit, drinks firms say YOUNG adults are broadening their drinks horizons – and operators must keep pace...

Price point is key to young hearts

Cocktail pitchers find favour as consumers seek value PROFESSIONALS and families are not the only ones feeling the pinch in these austere times. According to...

Malibu gets a makeover

COCONUT-flavoured rum brand Malibu has been given new-look packaging. The white bottle has been retained but is described as more slender with higher shoulders, and...

Students more discerning about drinks, report claims

STUDENTS’ drinking habits are more sophisticated than their stereotype suggests, according to new research. The CGA Student Report 2012 found that undergraduates spend around £3.2...

‘Retro’ RTDs get revival treatment

Drinks firm breathes new life into long-established brands TAKE That, Cadbury’s Wispa, Converse – there’s no shortage of products and brands that have been relaunched...

Sambuca set for summer tour

THE Luxardo Brand Experience Team is heading to Glasgow and Edinburgh this summer as part of an 18-date UK promotional tour for the sambuca...

New Sourz will come to life on TV

ONE of the newest ready-to-drink brands to hit the market is to make its TV debut as part of a new campaign. The animated Sourz...