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Tuesday, May 11, 2021

Young adult brands

News articles relating to young adult brands

Price point is key to young hearts

Cocktail pitchers find favour as consumers seek value PROFESSIONALS and families are not the only ones feeling the pinch in these austere times. According to...
Touch of magic for Desperados

Touch of magic for Desperados

DESPERADOS, the tequila-flavoured beer, is to receive a touch of magic as part of a new summer sampling campaign. The brand, part of the...

Vodka to cause a sensation

SMIRNOFF is bringing dance event Sensation to the UK for the first time this summer Launched in Amsterdam in 2000, Sensation will take place at...

Whisky show shakes things up

A NEW whisky event seems to have caused a bit of a stir among younger consumers. More than two thirds of the tickets sold for...

RTD offers sit down prizes

AN on-pack promotion from WKD is set to reward a quarter of a million customers, its brand owner said last week. The Win A Chair...
Keeping up with trends and new drinks brands and styles is key to targeting young adults.

Keep pace to win youth vote

Drinks range should reflect new trends and products, firms say KEEPING pace with new trends and tweaking your drinks range accordingly is key for operators...

New Sourz will come to life on TV

ONE of the newest ready-to-drink brands to hit the market is to make its TV debut as part of a new campaign. The animated Sourz...

Shrewd youth seek out value

Young drinkers demand quality serves and established brands ‘SAVVY’ was a word used by more than one drinks firm when describing today’s young adults in...
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Party-time for student venues

Booths, bottles and bombers could be a big hit as group prepares for freshers’ week WHEN it comes to student venues, it’s not just the...

Brands plug in to the power of live music

Jack Daniel’s, Sailor Jerry and St Helier tune into a young adult audience LIVE music events are a long-established way for drinks brands to tap...