Saturday, November 28, 2020
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Heineken’s Desperados measure

HEINEKEN is to bring the sales and distribution of Desperados Tequila beer back in-house. The move signals the end of SHS Sales & Marketing’s association...

Tequila takes a shot with new ad

Campaign for Jose Cuervo said to be biggest ever TEQUILA brand Jose Cuervo is the focus of a new marketing campaign designed to “reinvigorate” the...

Cocktail contest seeks perfection

Global drinks competition, last year won by a Scot, returns on a larger scale SCOTTISH bartenders will be fighting to retain a world title in...

Shot in the arm for bars

Perceptions of tequila are changing, offering opportunities for licensees
Don-Julio-White-Negroni

A new day is about to Don

Diageo’s Don Julio 70, launched in the UK in May, combines flavours usually found in añejo (aged) tequilas with the fresh notes of the blanco (unaged) style
Watermelon-Punch-patron-cocktail

Give it a shot

The national spirit of Mexico could be set for an uptick in popularity here in Scotland in the approach to International Tequila Day