Shot in the arm for bars
Perceptions of tequila are changing, offering opportunities for licensees …
Cocktail contest seeks perfection
Global drinks competition, last year won by a Scot, returns on a larger scale SCOTTISH bartenders will be fighting to retain a world title in the coming weeks …
Tequila brand in UK move
Specialist drinks importer Spirit Cartel has introduced premium tequila brand Clase Azul to the UK market. The four-strong range of tequilas, produced in the …
Tequila is top at capital bar
Provenance and quality of spirit driving interest in category TEQUILA is something of a specialist area for one Edinburgh spirits bar. The Mexican-themed …
Tequila takes a shot with new ad
Campaign for Jose Cuervo said to be biggest ever TEQUILA brand Jose Cuervo is the focus of a new marketing campaign designed to “reinvigorate” the …
Heineken’s Desperados measure
HEINEKEN is to bring the sales and distribution of Desperados Tequila beer back in-house. The move signals the end of SHS Sales & Marketing’s association …
Tequila shows a cool hand this summer
JOSE Cuervo Tequila is being promoted as an ice cold shot this summer as part of a new marketing campaign for the brand. The activity will see a branded truck …
Tequila Avión joins spirits giant
SPIRITS giant Pernod Ricard has bolstered its portfolio with a new Tequila. Tequila Avión has joined its spirits stable as part of a joint venture agreement …
