New TV advert is pressed into action
Stowford Press Cider is back on the small screen in time for summer as part of a £2 million investment in the brand by Westons Cider. An updated version of …
TV campaign aims to drive Xtra sales
THE trademark Irn-Bru sense of humour has returned in a new TV campaign for Irn-Bru Xtra. The new ad, which has aired throughout June supported by extensive …
A sparkling new addition
SWEDISH cider maker Kopparberg is launching its Sparkling Rosé Cider into the on-trade following a successful off-trade launch. Available in two fruit …
Mix things up during the warmer weather
Operators can cash in on demand for high quality cocktails, say spirits firms After the UK was gripped by a heatwave – and even Scotland managed to catch a …
The times they are a changin’
High demand for low and no-alcohol drinks this summer, firms say IT will come as no great surprise to anyone that demand for low and no-alcohol drinks in bars …
Serving up an opportunity
Soft drinks firm aims to put some fizz in summer sales COCA-COLA European Partners (CCEP) is launching the Summer Share a Coke campaign on its Icon glass …
Keep it fresh to stay profitable
Drinks lists should flex with the weather and the occasion THE Scottish trade will likely already have experienced spikes in trade after some great weather in …
