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Freshers week

An occasion that remains fresh

Freshers’ week, or month, is still a massive opportunity for the trade, say firms

Shrewd youth seek out value

Young drinkers demand quality serves and established brands ‘SAVVY’ was a word used by more than one drinks firm when describing today’s young adults in...

Packaging facelift for RTD brand

RTD brand WKD has a new look following a packaging revamp across the entire range. The new design, which is being rolled out across all...

Hats off to St Pat’s

SHS Drinks, the firm behind RTD brand WKD,has been distributing special themed headgear in the trade ahead of St Patrick’s Day. The firm is providing...

Going all out for the student pound

As freshers’ week nears, Chris Beddows, head of bar business development at the Edinburgh University Students’ Association, reveals how his venues bid to appeal...

Life’s a beach for Tiger Tiger

Hula hosts and tiki makers sought as Aberdeen venue gets Pacific flavour A CITY centre venue in Aberdeen is aiming to being a hint of...

Fireball gets flirty at freshers’ week

CINNAMON and whisky-based liqueur Fireball is to sponsor an event involving a network of student unions across the UK. Fireball distributor Hi-Spirits has joined forces...

Cider celebrates its Swedishness

SWEDISH cider brand Rekorderlig is the focus of a new online marketing campaign. The activity, which aims to go viral, consists of a series of...

Range to answer cocktail Call

A RANGE of cocktail mixes designed to help mainstream outlets grab a slice of the cocktail action is being rolled out across the UK. Finest...

Vodka shows Jellus side

A NEW range of flavoured vodka is set to be launched in the on-trade next month. Jellus is available in four variants – Citrus Lemon,...