Thursday, December 3, 2020
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Soft drinks and mixers

Soft drinks related news articles

View from behind the bar: mixers

Just how important are premium mixers to Scottish bars? SLTN asked three bartenders for their views David Bryce, bar training manager, Buzzworks Holdings • How important is...

A soft spot for Scottish mixers

Consumers are increasingly seeking out drinks with local credentials
• Bottlegreen’s Spiced Berry variant.• Bottlegreen’s Spiced Berry variant.

Time to turn up the heat

THE firm behind cordial brand Bottlegreen has launched a fresh round of marketing activity promoting a hot serve for its variants over the winter...

What lies ahead for spirit of the moment?

Gin category can expect to see even more innovation in 2018, drinks firms say.
Licensees have been urged to take advantage of the trends for pink, flavoured and local gins

A colourful future ahead for category

As flavoured gins grow, operators should consider updating their offers to reflect trends

Soft drink set to shake things up

Soft drink brand Orangina is the focus of a new marketing campaign following its launch in the on-trade earlier this year. Running across video-on-demand and...

Low calorie, but high on flavour

SOFT drinks firm Fever-Tree has increased its range of low calorie mixers, which includes the brand’s Madagascan Cola variant.

Feverishly going after dark spirits

After seeing success in the gin market, Fever-Tree is eyeing up whisky ALOT has changed since Fever-Tree launched its first premium tonic water in 2005. The...
Neil Macdonald

A category that evolves over time

Neil MacDonald, regional sales manager at Vimto, talks soft drinks with SLTN
• An interesting range of soft drinks can help boost sales in January and throughout the year, say drinks firms. Food matching and the ‘perfect serve’ are key.

Make a resolution to boost soft drinks

Now is the time to assess range, say brand owners WITH new year’s resolutions entering their second week and many consumers watching their wallets and...