Feverishly going after dark spirits
After seeing success in the gin market, Fever-Tree is eyeing up whisky ALOT has changed since Fever-Tree launched its first premium tonic water in 2005. The …
View from behind the bar: mixers
Just how important are premium mixers to Scottish bars? SLTN asked three bartenders for their views David Bryce, bar training manager, Buzzworks Holdings • …
Feeling good with marketing push
NICHOLS PLC is looking to spread good feeling with the launch of a £2.2 million marketing campaign for its adult soft drinks brand, Feel Good Drinks. …
Time to trade up on mixers
Benefits of a quality soft drinks offer there for the taking AS sales of spirits stay strong, the capacity of premium serves to capture the imagination of …
TV campaign aims to drive Xtra sales
THE trademark Irn-Bru sense of humour has returned in a new TV campaign for Irn-Bru Xtra. The new ad, which has aired throughout June supported by extensive …
Water goes fruity
Vimto Soft Drinks has moved into the flavoured water category with the launch of Vim2o. A still spring water drink that is flavoured with Vimto, Vim2o has been …
All about change
New report finds buoyant category is in a state of flux IT’S been a transformational year for the soft drinks industry, according to Britvic’s latest …
