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Monday, June 21, 2021

Liqueur eyes further growth

A SCOTTISH whisky liqueur is to receive a six-figure marketing push as its parent company looks to build the brand in the UK and...

Liqueur sales spike in cocktail boom

Producers say some publicans are missing out on a valuable liquid asset THE continued popularity of cocktails is said to be helping grow the liqueurs...
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Jago’s is back with new bottle

JAGO’S Vanilla Cream Liqueur is to be relaunched this autumn after an 18-month absence from the market with a new look. Distil, which also owns...
Borgmann 1772

UK launch for liqueur

GERMAN herbal liqueur Borgmann 1772 has been launched in the UK. Distributed by Marblehead Brand Development, Borgmann 1772 is available from Gerry’s Wines and Spirits...

Cream liqueur debuts new look

CREAM liqueur Baileys has been relaunched in a new-look bottle. The new design, which is being rolled out across all variants of Baileys from this...

Liqueurs playing the long game

PROMOTING long drinks and cocktails is key to boosting sales of liqueurs in bars. That’s the message from producers and distributors, who told SLTN operators...

New season, new cocktail for Suntory

JAPANESE whisky giant Suntory has released two new seasonal cocktails to usher in the spring season. The Yamazaki Risshun combines Yamazaki 12 year old...

Chocs away as firm sets sights on February 14

GLOBAL Brands is embarking on a major on-trade push for its Thorntons chocolate liqueur in the approach to Valentine’s Day. The drinks firm has identified...

Watchdog led us a merry dance – VC2

Stirling-based VC2 Brands has hit back at the Portman Group after the watchdog’s complaints panel forced it to rename its flagship product – despite giving it a clean bill of health for several years. VC2 has rebranded its Stiffy’s vodka liqueur as Stivy’s after the panel ruled that the product’s name was in breach of Portman’s code of practice on the naming, packaging and promotion of alcoholic drinks.

Drambuie eyes Scottish growth

Whisky liqueur ups pre-Christmas brand support north of border SCOTLAND has been identified as a “priority region” in the UK for Drambuie this Christmas as...