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Monday, June 21, 2021

Liqueur brand aims to clean up

COFFEE liqueur brand Kahlúa recently sponsored a nationwide fundraising campaign to help bring clean water to coffee-growing communities. In support of UK Coffee Week, which...

Hammer home drink’s birthday

Whisky firm toasts 80th anniversary of Rusty Nail THE firm behind whisky liqueur brand Drambuie is raising a toast to the 80th anniversary of the...

Diversification is the name of the game

There has arguably never been a broader choice of new and interesting flavours for bar and pub operators to stock. And as the breadth of...

Cinematic celebration

French cognac Courvoisier has been the toast of the silver screen as part of a campaign for the brand that’s set to run until...

Liqueurs plug in to diversity

Diageo launches Smirnoff Electric range A liqueur range said to have been inspired by electronic dance artists has been launched by Smirnoff owner Diageo. The Smirnoff...

Rolling out the winter drinks

With the nights now drawing in, the time is right for pubs and bars to start planning for the festive season. At the tail end...

Fashion face for amaretto

Italian amaretto liqueur brand Disaronno has had a packaging revamp ahead of the festive season – with the help of fashion designer Roberto Cavalli. Working...

Liqueur is in the pink this summer

The firm behind French black raspberry liqueur Chambord is targeting female consumers this summer with the return of its ‘Because No Reason’ advertising campaign. Bacardi Brown-Forman...

Hpnotiq marketing push

Drinks distributor Hi-Spirits has launched a summer campaign to support US liqueur brand Hpnotiq in the UK on-trade. The marketing push includes new signature serves...

Cocktails stoking the liqueur fire

Firms say category ‘boom’ is being driven by growth in mixed drinks The cocktail boom continues to fuel demand for liqueurs in Scotland’s on-trade, according to...