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Monday, June 21, 2021

Cream liqueur debuts new look

CREAM liqueur Baileys has been relaunched in a new-look bottle. The new design, which is being rolled out across all variants of Baileys from this...

Liqueur is in the pink this summer

The firm behind French black raspberry liqueur Chambord is targeting female consumers this summer with the return of its ‘Because No Reason’ advertising campaign. Bacardi Brown-Forman...

Hammer home drink’s birthday

Whisky firm toasts 80th anniversary of Rusty Nail THE firm behind whisky liqueur brand Drambuie is raising a toast to the 80th anniversary of the...

A question of Faith

Paloma Faith is now the brand ambassador for liqueur brand Tia Maria. TIA Maria has named singer Paloma Faith as its new brand ambassador...

Cinematic celebration

French cognac Courvoisier has been the toast of the silver screen as part of a campaign for the brand that’s set to run until...

Diversification is the name of the game

There has arguably never been a broader choice of new and interesting flavours for bar and pub operators to stock. And as the breadth of...

Liqueurs plug in to diversity

Diageo launches Smirnoff Electric range A liqueur range said to have been inspired by electronic dance artists has been launched by Smirnoff owner Diageo. The Smirnoff...

Rolling out the winter drinks

With the nights now drawing in, the time is right for pubs and bars to start planning for the festive season. At the tail end...
Liqueur

Lucrative liqueurs

LIQUEURS and speciality spirits is a category which is nothing if not varied – encompassing a vast number of styles and serves.

Hpnotiq marketing push

Drinks distributor Hi-Spirits has launched a summer campaign to support US liqueur brand Hpnotiq in the UK on-trade. The marketing push includes new signature serves...