Jägermeister campaign plays it cool
The firm behind Jägermeister has been encouraging 18 to 24 year olds to get into the party spirit ahead of Christmas …
Building a brand around the world
Charlie Maas, global brand manager for rum liqueur RumChata, talks to SLTN …
Wild elderberry liqueur picks up drinks award
THE founders of wild elderberry liqueur, Aelder, came out on top at this year’s Scottish Rural Awards – taking first place in the Artisan Drink Category. …
Stand out from the competition
Liqueurs’ diversity should be used to create special cocktail serves, say firms …
‘Lavish’ fruit gin liqueur launched
Edinburgh Gin’s Pomegranate & Rose is said to be inspired by the Orient …
Q&A: Adrian Forde-Beggs, Orchid, Aberdeen
Liqueurs are on the menu for our chat with this Aberdeen …
Lucrative liqueurs
LIQUEURS and speciality spirits is a category which is nothing if not varied – encompassing a vast number of styles and serves. …
Liqueur brand aims to clean up
COFFEE liqueur brand Kahlúa recently sponsored a nationwide fundraising campaign to help bring clean water to coffee-growing communities. In support of UK …
Hammer home drink’s birthday
Whisky firm toasts 80th anniversary of Rusty Nail THE firm behind whisky liqueur brand Drambuie is raising a toast to the 80th anniversary of the Rusty Nail …
Diversification is the name of the game
There has arguably never been a broader choice of new and interesting flavours for bar and pub operators to stock. And as the breadth of different products on …
