Lucrative liqueurs
LIQUEURS and speciality spirits is a category which is nothing if not varied – encompassing a vast number of styles and serves. …
Liqueur brand aims to clean up
COFFEE liqueur brand Kahlúa recently sponsored a nationwide fundraising campaign to help bring clean water to coffee-growing communities. In support of UK …
Hammer home drink’s birthday
Whisky firm toasts 80th anniversary of Rusty Nail THE firm behind whisky liqueur brand Drambuie is raising a toast to the 80th anniversary of the Rusty Nail …
Diversification is the name of the game
There has arguably never been a broader choice of new and interesting flavours for bar and pub operators to stock. And as the breadth of different products on …
Cinematic celebration
French cognac Courvoisier has been the toast of the silver screen as part of a campaign for the brand that’s set to run until Christmas. Maxxium UK, the firm …
Liqueurs plug in to diversity
Diageo launches Smirnoff Electric range A liqueur range said to have been inspired by electronic dance artists has been launched by Smirnoff owner Diageo. The …
Rolling out the winter drinks
With the nights now drawing in, the time is right for pubs and bars to start planning for the festive season. At the tail end of a year that’s seen premium …
Fashion face for amaretto
Italian amaretto liqueur brand Disaronno has had a packaging revamp ahead of the festive season – with the help of fashion designer Roberto Cavalli. Working …
Liqueur is in the pink this summer
The firm behind French black raspberry liqueur Chambord is targeting female consumers this summer with the return of its ‘Because No Reason’ advertising …
Hpnotiq marketing push
Drinks distributor Hi-Spirits has launched a summer campaign to support US liqueur brand Hpnotiq in the UK on-trade. The marketing push includes new signature …
