Jägermeister campaign plays it cool
The firm behind Jägermeister has been encouraging 18 to 24 year olds to get into the party spirit ahead of Christmas
Building a brand around the world
Charlie Maas, global brand manager for rum liqueur RumChata, talks to SLTN
Wild elderberry liqueur picks up drinks award
THE founders of wild elderberry liqueur, Aelder, came out on top at this year’s Scottish Rural Awards – taking first place in the Artisan Drink Category.
Stand out from the competition
Liqueurs’ diversity should be used to create special cocktail serves, say firms
‘Lavish’ fruit gin liqueur launched
Edinburgh Gin’s Pomegranate & Rose is said to be inspired by the Orient
Q&A: Adrian Forde-Beggs, Orchid, Aberdeen
Liqueurs are on the menu for our chat with this Aberdeen bartender
Lucrative liqueurs
LIQUEURS and speciality spirits is a category which is nothing if not varied – encompassing a vast number of styles and serves.
Liqueur brand aims to clean up
COFFEE liqueur brand Kahlúa recently sponsored a nationwide fundraising campaign to help bring clean water to coffee-growing communities.
In support of UK Coffee Week, which...
Hammer home drink’s birthday
Whisky firm toasts 80th anniversary of Rusty Nail
THE firm behind whisky liqueur brand Drambuie is raising a toast to the 80th anniversary of the...
Diversification is the name of the game
There has arguably never been a broader choice of new and interesting flavours for bar and pub operators to stock.
And as the breadth of...
