Taste changes for the seasons
Autumn leaves a chance to try new styles and flavours AS the days become shorter, the weather isn’t the only thing changing. Soft drinks firms say customer …
Red Bull’s two-pronged approach to boost sales
• Price Find the ‘sweet spot’ on pricing so the price of a can, on its own or with a mixer, sits in line with other premium offers. Getting the price …
Energy sales growing wings
G1 Group doubles category revenues in one year thanks to a new approach across estate OVER the last two years, Glasgow-based G1 Group has been making changes …
Quality and variety key to energy drinks
Trade can make the most of category in growth, say producers and suppliers WITH sales volumes climbing year-on-year, energy drinks continue to be an on-trade …
A pure focus for Rockstar
THE Rockstar range of energy drinks has been extended with the launch of a new sugar-free variant. Rockstar Pure Zero is a zero sugar version of the brand’s …
Brand channels energy in pubs
Firm set to roll out new fruit drink to Scottish on-trade THE company behind a new ‘healthy’ energy drink is targeting the on-trade after a successful year …
Energy drinks in it for the long haul
Operators urged to extend use of energy brands from ‘bomb’ serves to mixed drinks THERE’S no denying the impact the so-called ‘bomb’ serve has had on …
Red Bull is on the edge
FANS of energy drink Red Bull were living life on the edge earlier this month when the Red Bull World Cliff Diving Series made its UK debut. The event rolled …
