Red Bull’s two-pronged approach to boost sales
• Price Find the ‘sweet spot’ on pricing so the price of a can, on its own or with a mixer, sits in line with other premium offers. Getting the price …
Taste changes for the seasons
Autumn leaves a chance to try new styles and flavours AS the days become shorter, the weather isn’t the only thing changing. Soft drinks firms say customer …
Energy sales growing wings
G1 Group doubles category revenues in one year thanks to a new approach across estate OVER the last two years, Glasgow-based G1 Group has been making changes …
Quality and variety key to energy drinks
Trade can make the most of category in growth, say producers and suppliers WITH sales volumes climbing year-on-year, energy drinks continue to be an on-trade …
A pure focus for Rockstar
THE Rockstar range of energy drinks has been extended with the launch of a new sugar-free variant. Rockstar Pure Zero is a zero sugar version of the brand’s …
Brand channels energy in pubs
Firm set to roll out new fruit drink to Scottish on-trade THE company behind a new ‘healthy’ energy drink is targeting the on-trade after a successful year …
Energy drinks in it for the long haul
Operators urged to extend use of energy brands from ‘bomb’ serves to mixed drinks THERE’S no denying the impact the so-called ‘bomb’ serve has had on …
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