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Thursday, December 2, 2021

Pedal to the metal

New advert stresses the importance of perfection as cider maker expands range

Time to mull over winter cider options

Licensees can continue to grow cider sales in the coming months, say drinks firms
Extensive sampling was carried out at this year’s Belladrum festival.

Show some Heart

SAVANNA, the cider brand owned by Distell, brought some South African flavour to this year’s Belladrum Tartan Heart festival at Beauly
Heineken's new font

Reaping the cider harvest

Heineken invests in its core cider brands with on-trade initiatives
Jane Peyton

Cheers to cider sommelier

THE Beer & Cider Academy has awarded the UK’s first ‘pommelier’ (cider sommelier) accreditation

Cider the apple of producer’s eye

APPLE cider remains a key focus for Thatchers Cider as the producer unveiled plans to invest £14 million in a new cider mill at its Somerset farm
Magners Big Apple competition runs until December.

A big day in the Big Apple

C&C Group, the company behind Magners, is embracing its Irish heritage this autumn with a promotion that will see prize winners flown to New York to experience St Patrick’s Day, Big Apple-style
Gordon Johncox

Collaboration key to fruitful future

New chair of producers’ group outlines vision for the industry

Apple appeal

Scottish cider maker Thistly Cross is on the hunt for ripe northern apples for its cider production – and is willing to pay handsomely, in the form of its own cider

Cider’s glass act

Magners Dark Fruit cider has been launched in glass bottles .