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Thursday, December 2, 2021

Savanna takes to the airwaves

SOUTH African cider brand Savanna is giving consumers the chance to win a trip to its homeland as part of a new radio ad...

Room for more new kids on block

Cider category still offers scope for expansion, producers say THE cider industry continues to be a hotbed of innovation. In recent months, we have seen...

Kopparberg finds itself in new campaign

SWEDISH fruit cider Kopparberg is the focus of a fresh summer marketing assault. The latest ‘find Kopparberg’ activity, which kicked off earlier this week, includes...

Staying out for a sales boost

ICB boss John Mills tells us why cider and sun are the ideal mix. The boss of cider brand St Helier has identified the great outdoors as the key to its summer trading success. The pear cider, owned by Intercontinental Brands (ICB), is sponsoring a range of music festivals and outdoor events this summer.

Cider aims for middle ground

SWEDISH brewer Spendrups has introduced a new Swedish cider into the UK market ahead of the traditional cider-drinking summer months. Briska, ABV 4.5%, is...

Swedish cider in seasonal launch

DRINKS firm COS Brands has pinpointed the height of summer for the release of its first seasonal cider product. Kopparberg Raspberry & Mint will make...

The cider express

CRAFT cider brand Aspall has secured a nationwide listing with restaurant chain PizzaExpress Aspall Draught Suffolk Cyder will now be available in 330ml bottles in...

Magners makes TV return

MAGNERS will ‘bee’ making inroads into your viewing habits once again with two new adverts which aim to build on the success of last...

Make space for cider

OPERATORS looking to make the most of summer cider sales should cater for the variety of taste profiles now on the market. Davin Nugent, the...

Bulmers plays numbers game with new cider

Heineken launches new fruit variant and packaging revamp in time for summer THE modern cider drinker’s thirst for new taste experiences has led the country’s...