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Thursday, December 2, 2021

Cider takes seasonal approach

SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range. Kopparberg with Raspberry is designed to meet what’s said to be...

Cider goes back to the beginning

Bulmers on TV screens as part of new marketing campaign BULMERS is back on TV screens as part of a new marketing campaign. Titled In the...

Kopparberg finds itself in new campaign

SWEDISH fruit cider Kopparberg is the focus of a fresh summer marketing assault. The latest ‘find Kopparberg’ activity, which kicked off earlier this week, includes...
Extensive sampling was carried out at this year’s Belladrum festival.

Show some Heart

SAVANNA, the cider brand owned by Distell, brought some South African flavour to this year’s Belladrum Tartan Heart festival at Beauly

Variety is spice of cider category’s life

CIDER has been one of the drinks industry’s most dynamic categories in recent years. Sales have continued to rise steadily as a raft of new...

Pubs can share in cider success

Operators who stock the right range stand to benefit I AM bound to be biased but, by any measure, cider is a success story. It has...

Cider continues to bear fruit

WITH new brands and flavours emerging onto the market on a regular basis, it seems cider is a category that refuses to stand still. Fruit...

Back to Black

DEMAND for premium alternatives in the fruit cider market is said to be behind Kopparberg’s latest launch

Pedal to the metal

New advert stresses the importance of perfection as cider maker expands range
Gordon Johncox

Collaboration key to fruitful future

New chair of producers’ group outlines vision for the industry