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Bar gets a Games seal of approval

Canadian celebrations catch eye of Commonwealth delegates THE rise in popularity of world beers in recent years has seen continental lagers become a regular sight...
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Brazilian summer

Beer from the Amazon lands in UK WITH the Word Cup in Brazil fast-approaching, beer importer World Beers is set to introduce two beers from...
New fonts will be launched in August.

Danish beer gets a makeover

THE alcohol content of Danish beer Tuborg has been cut as part of a revamp of the brand. Carlsberg UK said it has dropped the...
Drinks firms suggested pairing world beers with food as a means of driving sales.

Bring the world to beer drinkers

Visibility key to reaping rewards of buoyant category, firms say IT might be a consequence of people travelling abroad more often or it could be...
The ad features Italian landmarks.

Peroni campaign hits screens

ITALIAN heritage is at the heart of a new campaign for Peroni Nastro Azzurro. The campaign, named ‘Storie di Stile’ (Stories of Style), tells...
World beer has become increasingly important to operators, with dedicated menus and food matching becoming more commonplace.

Scottish operators take a world view

Bar owners finding new ways to promote global beers, as Matthew Lynas reports THE burgeoning world beer sector seems to have captured the imagination of...
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Distributor says ‘Hola’ to Alhambra

SPANISH beer range Alhambra is to be distributed in the UK by Morgenrot after the group signed a rolling five-year deal with owner Mahou-San...
Meantime Brewing Company

A taste of California

CRAFT brewer Meantime Brewing Company sought inspiration from across the pond for its latest limited edition beer. Inspired by Californian common ales and American pale...
CZECH beer Kozel is the focus of a new marketing campaign designed to drive traffic into outlets.

Campaign for Kozel kicks off

CZECH beer Kozel is the focus of a new marketing campaign designed to drive traffic into outlets. Miller Brands, the UK arm of brewer SAB...
Growing consumer demand for the provenance of food and drink is reckoned to have contributed to the buoyancy of the world beer category.

Beers bring a world of opportunities

Trade urged to take a global view of category as sales boom in pubs OPERATORS who have yet to take a global view of the...