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Deuchars kicks off new rugby deal

CALEDONIAN Brewery, the firm behind Deuchars IPA, has agreed a four-year rugby league sponsorship deal which will see the National League in Scotland renamed...
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Ale evolution is turning the tide

Broadening consumer tastes bring opportunities, firms say THE ale category has been a hive of activity in recent years with new faces and perhaps even...
• Fiona MacEachern of Loch Lomond Brewery receives award from SIBA trustee Tuggy Delap.

Highland Brewing Co takes top award

Host of producers recognised in Scottish competition ORKNEY’S Highland Brewing Company has triumphed at what’s been described as Scotland’s “most fiercely fought beer contest”. The brewery,...

Balance is key to Christmas ale sales

Brewers say the right range of quality product can pay off this season WITH the Christmas lights switched on in town centres across Scotland, the...

Time for a fly Speyside brew

A SPEYSIDE brewery has named its latest beer after a famous salmon fishing fly. Findhorn Killer – a red India Pale Ale from...

Is cask flavour of the month?

Category continues to attract new drinkers, brewers say BEER has been big in the on-trade in recent years; and while much of the focus has...

Keg makers put Best feet forward

New brands and fresh marketing activity boosting ale category MUCH has been made of the progress of cask ale in recent years, but how are...

Ale can drive tourism traffic, brewers say

SCOTLAND’S famous whisky distilleries have long been one of the main drivers of tourism traffic to these shores. Now there are hopes the country’s burgeoning...

Scottish beers will be at the races

TWELVE Scots breweries are set to invade a quintessentially English event this weekend (October 5 and 6) in a joint effort to raise the...

Consumers take cover with new promotion

THE firm behind Lambrini Cider is giving consumers the chance to claim a branded umbrella as part of a new autumn marketing campaign for...