Monday, July 13, 2020
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Beer

Crafting an up to date beer range

In an ever-changing category, it pays to keep abreast of the trends

Belgium pops up in Glasgow

Tontine Lane in Glasgow’s Merchant City has been transformed to replicate a Belgian cafe bar for 16 nights to promote Pils lager brand Heverlee. Opening...

Budvar aims for perfection

BUDWEISER Budvar has attempted to achieve ‘brewing perfection’ with the latest version of its Yeast Beer. The Czech brewer was encouraged to revisit the...
Pouring beer

Strike the right balance in beer

For many venues, it’s important to offer a mix of big brands and smaller names

Cantona’s escape to victory

Retired footballer and Kronenbourg 1664 brand ambassador Eric Cantona has completed the final stage of his #LeBigSwim campaign for the French beer brand. Cantona had...

Craft beer focus

The popularity of small batch brews seems to show little sign of waning. But which craft beers are expected to sell well this summer?...

Lager’s agony uncles taking more calls

FOSTER’S continues its ‘good call’ campaign this month with the release of two new 15-second video on demand spots. The ads, which will run...

Brewer tells a tale in films

Heineken has released a series of short films promoting its Foster’s lager brand. The films, which star TV presenter Rick Edwards, tell the story of...

Beer matching offers food for thought

FOOD matching has become a popular technique for promoting world beer brands, with several major brewers actively promoting their brands for consumption with different...

Touring Italy’s regions one beer at a time

The range of Birra Moretti Italian beers has been expanded in the UK through a distribution deal with Continental Quattro Stagioni (CQS) which will...