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Less can be more this Christmas

The trend of drinking less but higher quality cocktails looks set to continue

Christmas question time

We chat about all things festive with three industry insiders

Drinks firm in marketing push

PRUK launches major campaigns ahead of Christmas PERNOD Ricard UK is investing heavily in marketing three of its drinks brands in the run up to...

Sparkling set to shine this Christmas

Sparkling wine is set to shine this festive season, according to wine supplier Kingsland Drinks. Pete Fairclough, brand manager at Kingsland Drinks, whose range includes...

It’s the final countdown

Wholesalers urge operators to make final festive preparations
Christmas wine

Making a drinks list and checking it twice

Christmas remains a key sales driver but licensees must be prepared, say drinks firms

Thinking outside the glass

The producer of Caorunn Gin is hoping to educate and inspire with a new book containing a collection of cocktails from leading bartenders in Scotland and across the globe

Hop aboard the festive sales train

Christmas can serve as the perfect time to introduce new beers alongside old favourites

A little creativity goes a long way

From a different approach to hot drinks to fresh takes on classics it’s time to experiment, writes bartender Iain Meldrum The festive period has always...

Soft sales drive targets motorists

Scheme encourages engagement with ‘unsung heroes’   Coca-Cola Enterprises (CCE) has its sights set on designated drivers again this festive season. The company’s Designated Driver campaign, which...

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