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Monday, January 24, 2022

Be World Class in the New Year

Diageo has revealed the three biggest trends in drinks in the new year
The Earth expression, the third release in the five-part series, has a peaty profile.

Extolling the virtues of whisky

Distiller releases third malt in five-part series
The new malt has an ABV of 43%.

A storm in a whisky glass

WILLIAM Grant & Sons has released the latest whisky in its Glenfiddich Experimental Series, Winter Storm.

Operators urged to get in the festive spirit

Premium brands key and visibility vital to boosting sales THERE’S nothing new in the assertion that consumers have become more willing to ‘trade up’ on...

‘Tis the season for new serves

Diageo steps up marketing for liqueur brand as Christmas approaches Cream liqueur Baileys is the focus of a new festive marketing campaign designed to drive...

Customers want a treat this Christmas

Drinks firms Pernod Ricard UK and Diageo urge licensees to upsell premium brands TWO of the country’s biggest drinks firms have urged the on-trade...
Brockmans Fench

Mix it up for success in the festive season

Cocktails and premium drinks help the consumer trade up for Christmas
Coca-Cola Enterprises

Coke spreads a little happiness

Festive TV campaign begins as Xmas trucks hit streets COCA-Cola Enterprises has launched a festive TV campaign as its Christmas trucks hit the streets...
Cocktails can play a major role in boosting sales during the festive season – but only if operators fully market their offer, say drinks firms.

The secret to sales success this season

Cocktail menus play a vital role in encouraging consumers to try new drinks

A wise release

A NEW limited edition festive beer developed by Innis & Gunn’s ‘three wise men’ is to be released next month

SLTN Awards 2021 competition