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Monday, January 24, 2022
• Liquid assets: Christmas presents a valuable opportunity for licensees to boost their revenues.

Ring out the tills for Christmas

Operators have a chance to earn extra revenue as celebrations increase trade CHRISTMAS nights out tend to be feel-good occasions when consumers are prepared...

Spirit up some special softies

There's more to the festive season than Christmas beers, wines and spirits. Non-drinkers, however, still need to feel as if they are part of the...
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Drinks firm in marketing push

PRUK launches major campaigns ahead of Christmas PERNOD Ricard UK is investing heavily in marketing three of its drinks brands in the run up to...
The Earth expression, the third release in the five-part series, has a peaty profile.

Extolling the virtues of whisky

Distiller releases third malt in five-part series

Time to finish your Christmas list

Consumers eager to try new drinks and trade-up this festive season THE lists have been made by now and checked at least twice but there’s...
Brakes lentil wellington

Goodwill to all diners

Food wholesaler Brakes is aiming to help operators offer a point of difference this winter as it announced details of its 2018 Christmas range

Chance to mix with new crowd

Bartenders can tempt drinkers to tap into cocktails THE festive season provides an opportunity to turn new consumers on to cocktails. Several bartenders told SLTN last...

Operators urged to get in the festive spirit

Premium brands key and visibility vital to boosting sales THERE’S nothing new in the assertion that consumers have become more willing to ‘trade up’ on...

Opportunity knocks as Christmas nears

The busiest time of the year brings good cheer across different drinks categories PUBS and bars could grow sales across a range of drinks categories...

Snowman set for screen return

The firm behind Irn-Bru is bringing back its famous ‘Snowman’ advert in time for Christmas. AG Barr has announced that the advertisement will return to...

SLTN Awards 2021 competition