Operators urged to get in the festive spirit

Premium brands key and visibility vital to boosting sales THERE’S nothing new in the assertion that consumers have become more willing to ‘trade up’ on...

Harveys gets green fingers for Christmas

SHERRY brand Harveys Bristol Cream has launched a gardening themed promotion in the approach to the festive season. The on-pack promotion is the latest stage...

Liqueurs reveal festive focus

New campaigns for Drambuie and Baileys set sights on Christmas DRAMBUIE and Baileys have both launched new marketing campaigns ahead of Christmas – still the...

Love (cider) in a cold climate, brands say

CIDER makers are looking to boost cold weather sales this Christmas with seasonal serves and products. Swedish cider brand Rekorderlig has launched a new...

Why the soft touch can power sales

OPERATORS are being urged to ensure their soft drinks offer is up to scratch this Christmas. That was the message last week from soft...

Shaking it up for the season

AFTER another tough year for the trade, licensees will be looking to make the most of the upcoming festive season. And drinks companies say the...

Give sales a festive sparkle

THE festive season can be the ideal time to boost sales of Champagne, according to Pernod Ricard UK. The company, which owns the Perrier-Jouet...