The broadcaster said legal action has been brought against a number of Scottish publicans through the Court of Session.
The first of these cases, against Mark Daly, premises manager of the Old College Bar in Glasgow, resulted in Daly being ordered to pay damages of £10,000 plus Sky’s legal costs.
Sky said temporary injunctions have also been awarded against several licensees, who are now subject to legal action. And one publican, who received an injunction but continued to broadcast footage, is being pursued for contempt of court.
Alison Dolan, deputy managing director of Sky Business, said the action “will help to warn pub landlords of the consequences of televising Sky’s content illegally”.
“This season, we have increased enforcement of our copyright and will not hesitate to take further legal action,” she said.