Pernod Ricard | Scottish Licensed Trade News

Scottish Licensed Trade News

Vodka gets a fresh citrus twist

SWEDISH vodka brand Absolut has had its flavoured range broadened with the introduction of a new lime variant. Parent firm Pernod Ricard has launched Absolut …

A new approach to an old tradition

Outlets don’t have to follow established formulas to make the most of Burns THE Christmas tipples have been sipped, the Hogmanay drams have been toasted, but …

‘Tis the season for high-end drinks

Premium spirits, wines and serves expected to be popular this Christmas A STRONG range of premium products will once again be the best way to capitalise on …

Prime time for the on-trade

A strong festive offer can drive drinks sales, firms say FROM a turnover perspective there’s hardly a publican in Scotland that wouldn’t wish it could be …

Make the most of festive moments

There are six key opportunities to sell drinks in December, says Pernod Ricard Making the most of the upcoming festive season will be all about identifying and …

Drinks firm staff get hands dirty

STAFF members from drinks firm Pernod Ricard rolled up their sleeves and tested their gardening skills recently when they volunteered to help out licensed …

Top tips to help the trade ramp up sales

Pernod Ricard releases five-year blueprint for on-trade operators THIS summer is the ideal time for operators to kick-start a simple three-step plan and unlock …

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