A movement that can’t be ignored
In the drinks industry, the need to become more environmentally-friendly has led to a number of major investments and initiatives in recent years as producers look to reduce their carbon footprint
High-end interest due to continue
The ‘premiumisation’ of the on-trade – with customers willing to trade up to more ‘top-shelf’ products – had been a well-established trend by the beginning of last year
The best standard is now the norm
Even as customers flock back into premises to enjoy a cold pint, brewers have warned against complacency in product and service
Choice can heat up sales
Operators should ensure offer taps in to current trends
Don’t go soft on quality
Glassware and garnishes just as important for soft drinks
The next big thing in the on-trade?
Hard seltzers are expected to become a force in the UK drinks market
The spirit of choice
Mateo Ortiz Lima, brand ambassador at Flor de Caña, talks all things rum
On the cusp of greatness
Rum’s popularity has been growing steadily for several years
Ensure you meet high expectations
Consumers are more knowledgeable after a year of at-home cocktails
Seasonal serves
Teddy Joseph, Whisky Specialist at Edrington-Beam Suntory UK, and Kyle Jamieson of Edinburgh's Nauticus Bar joined forces to create a special seasonal serve using Naked Malt guaranteed to spice up your cocktail list