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LEGAL Q&A
The key to young adult hearts
COCKTAILS and mixed drinks are key if operators are to boost sales of spirits among young adults. Drinks firms contacted by SLTN last week..
Range can bring fridge benefits
Ready to drinks should get the space they deserve, firms say HOW much fridge space should you allocate for ready-to-drink brands? With a..
Raise a cup of Jubilee & Tea for Her Maj
SCOTTISH gin Caorunn has joined forces with Aberdeen-based cocktail consultancy 10 Dollar Shake to launch a Jubilee-inspired cocktail...
Vanilla vodka keeps it simple
FLAVOURED vodka Vanilla Smirnoff is the focus of a new marketing drive. Outdoor ads promoting the Vanilla Smirnoff with cola ‘simple..
Whisky show shakes things up
A NEW whisky event seems to have caused a bit of a stir among younger consumers. More than two thirds of the tickets sold for Whisky..
VK in new name deluge
THE parent company of RTD brand VK says it’s been swamped with entries to its ‘what’s your flavour?’ competition. An online..
Brands embrace students’ return
Drinks with mixing potential favoured by young adult drinkers A LUCRATIVE period is fast approaching for brands which target young adult..
