COCKTAILS and mixed drinks are key if operators are to boost sales of spirits among young adults. Drinks firms contacted by SLTN last week..
Ready to drinks should get the space they deserve, firms say HOW much fridge space should you allocate for ready-to-drink brands? With a..
SCOTTISH gin Caorunn has joined forces with Aberdeen-based cocktail consultancy 10 Dollar Shake to launch a Jubilee-inspired cocktail...
FLAVOURED vodka Vanilla Smirnoff is the focus of a new marketing drive. Outdoor ads promoting the Vanilla Smirnoff with cola ‘simple..
A NEW whisky event seems to have caused a bit of a stir among younger consumers. More than two thirds of the tickets sold for Whisky..
THE parent company of RTD brand VK says it’s been swamped with entries to its ‘what’s your flavour?’ competition. An online..
Drinks with mixing potential favoured by young adult drinkers A LUCRATIVE period is fast approaching for brands which target young adult..