Young adult brands | Scottish Licensed Trade News

Scottish Licensed Trade News

Tapping into a young market

Firms offer advice on attracting younger customers MANY people have a lot of things to say about the needs and wants of the so-called millennial generation, …

Young adults seek quality and value

Delivering the ‘perfect serve’ is key to securing student spend STUDENTS and young adults can be a fickle bunch when it comes to drinks. Fortunately for …

Blush Hour chimes in

SHS Drinks has unveiled a ten-week digital and social media campaign to promote the newest addition to the WKD range, WKD Blush. Fronting the ‘Blush Hour’ …

‘Summer of Bruv’ for WKD

Capital pub to stock a wide range of products as it hosts its latest festival SHS Drinks has launched a digital marketing campaign for its RTD brand WKD which …

Vodka brand goes al fresco

French vodka brand Grey Goose has brought summer Martinis to a pop-up al fresco terrace at Harvey Nichols in Edinburgh . The promotion, in partnership with the …

Young adults switch up drinks repertoire

Age group is more willing to try new drinks from different categories, firms say Fashion isn’t the only thing that’s  changeable among young adults – …

SoCo gets a Spray Tan for summer

Southern Comfort returns to the silver screen this summer as the latest instalment in the brand’s ‘Whatever’s Comfortable’ campaign is rolled out in UK …

From Minaj to Montpeliers

A NEW RTD brand has made its Scottish on-trade debut in the Montpeliers-owned Lulu venue in Edinburgh. MYX Fusions is a Moscato wine-based drink available in …

Shrewd youth seek out value

Young drinkers demand quality serves and established brands ‘SAVVY’ was a word used by more than one drinks firm when describing today’s young adults in …

Packaging facelift for RTD brand

RTD brand WKD has a new look following a packaging revamp across the entire range. The new design, which is being rolled out across all pack formats and …

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