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Price point is key to young hearts
Cocktail pitchers find favour as consumers seek value PROFESSIONALS and families are not the only ones feeling the pinch in these austere..
Keep pace with the young ones
Operators who cater for diverse repertoires stand to benefit, drinks firms say YOUNG adults are broadening their drinks horizons – and..
Malibu gets a makeover
COCONUT-flavoured rum brand Malibu has been given new-look packaging. The white bottle has been retained but is described as more slender..
Students more discerning about drinks, report claims
STUDENTS’ drinking habits are more sophisticated than their stereotype suggests, according to new research. The CGA Student Report 2012..
‘Retro’ RTDs get revival treatment
Drinks firm breathes new life into long-established brands TAKE That, Cadbury’s Wispa, Converse – there’s no shortage of products and..
Sambuca set for summer tour
THE Luxardo Brand Experience Team is heading to Glasgow and Edinburgh this summer as part of an 18-date UK promotional tour for the sambuca..
New Sourz will come to life on TV
ONE of the newest ready-to-drink brands to hit the market is to make its TV debut as part of a new campaign. The animated Sourz Fusionz ad..
