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Polish brand sees the light
THE firm behind Polish vodka Belvedere has launched a new 175cl illuminated bottle for both on and off-trades. Previously only available on..
Vodka awakens with Espresso from Diageo
DIAGEO has expanded its range of flavoured vodka with the launch of Espresso Smirnoff. Described as a blend of Smirnoff Red with the..
Clear strategy to grow vodka sales
Premium and flavoured products driving category, firms say PROMOTING premium brands as a trade-up can help operators boost sales of vodka,..
Make it a good one, says Smirnoff
VODKA drinkers are being asked to share their ideas for a good night out as part of a new marketing campaign for Smirnoff. The activity is..
Vodka firms issue fresh call of duty
Above inflation tax hike is hampering growth, say producers and suppliers VODKA producers and suppliers have issued fresh calls for..
Demand for flavoured brands grows
THE versatility of flavoured vodka is boosting sales in Scotland’s bars and clubs. Drinks firms contacted by SLTN said growing demand..
New Stoli for Harvey Nics
UPMARKET retailer Harvey Nichols is stocking an indulgent new flavour from vodka brand Stolichnaya. Stoli Chocolat Razberi is priced at..
