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COMMENT
LEGAL Q&A
Heineken’s Desperados measure
HEINEKEN is to bring the sales and distribution of Desperados Tequila beer back in-house. The move signals the end of SHS Sales &..
Tequila takes a shot with new ad
Campaign for Jose Cuervo said to be biggest ever TEQUILA brand Jose Cuervo is the focus of a new marketing campaign designed to..
Tequila shows a cool hand this summer
JOSE Cuervo Tequila is being promoted as an ice cold shot this summer as part of a new marketing campaign for the brand. The activity will..
Tequila Avión joins spirits giant
SPIRITS giant Pernod Ricard has bolstered its portfolio with a new Tequila. Tequila Avión has joined its spirits stable as part of a joint..
