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Beefeater brings new gin to market
CHIVAS Brothers has launched a new limited edition Beefeater gin in time for summer. Developed by master distiller Desmond Payne, Beefeater..
Cider takes seasonal approach
SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range. Kopparberg with Raspberry is designed..
Here’s to a long hot summer
Long drinks could prove a popular choice in the summer months IT’S the season for refreshment, and as the sun (occasionally) splits the..
Keep the Champagne on ice this summer
MOËT & Chandon is targeting summer drinkers with the launch of a new Champagne specifically designed to be served over ice. Moët Ice..
It’s all in the name, spirits firm says
Promoting refreshing drinks can pay dividends this summer THE way in which operators describe summer serves could hold the key to unlocking..
Staying out for a sales boost
ICB boss John Mills tells us why cider and sun are the ideal mix. The boss of cider brand St Helier has identified the great outdoors as..
Set the controls for the heart of the sun
Weather continues to have huge bearing on consumer drinking trends, says First Drinks OPERATORS who underestimate the influence the weather..
