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Beefeater owner calls in the reserve
SPIRITS giant Pernod Ricard is to launch a new gin under its Beefeater brand next month. The first permanent introduction to the range..
Gin benefits as interest in provenance grows
Versatility and local ingredients put spirit back on the cocktail menu GROWING consumer interest in the quality and provenance of food and..
New campaign just the tonic for Bombay
BOMBAY Sapphire is the focus of a new ad campaign promoting the “Ultimate G&T”. Running in two bursts – April to June and August..
Provenance powers gin sales
Category reaping rewards of consumers’ growing interest in traceability CONSUMERS’ growing interest in the provenance and traceability..
Gin benefits from cocktail boom
Interest in spirit growing, bartender says GIN appears to be reaping the rewards of the ongoing cocktail boom. Dean Evans, head bartender..
Raise a right royal gin for the Jubilee
BERRY Bros & Rudd has created a special Jubilee cocktail for its No 3 London Dry gin. Named after the location of the wine and spirit..
Gin relishing a new lease of life
New brands and serves have energised spirits category GIN has enjoyed an upturn in fortunes in recent years. A steady stream of small-batch..
