MERRYDOWN cider has been launched in a new 500ml bottle in the on-trade. Described as a 6% ABV “classic medium cider”, the bottled..
Producers tell SLTN there’s potential for further growth of category IT’S been one of the drinks industry’s most dynamic categories..
SWEDISH cider brand Kopparberg has credited a combination of good weather, consumer loyalty and a new marketing strategy with helping to..
Operators must give serious thought to range to reap the rewards CONSTRUCTING a carefully-considered range of flavoured ciders is key if..
CIDER producer Westons has launched a range of traditional draught ciders in the on-trade. The line-up comprises its ‘flagship’ brands..