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Beer blues after a long winter
Sales down in first quarter, with on-trade seeing biggest drop ALONG winter contributed to a drop in on-trade beer sales at the beginning..
Beer on tap the point of a pub
Draught gives on-trade the edge, brewers say DRAUGHT beer remains a vital part of the sales mix for pubs, giving the on-trade a key point..
Life is good as beer brand is back on TV
SAN Miguel is back on TV screens this month with a new ad as part of a fresh burst of marketing activity in time for summer. The new..
Foster’s Radler on small screen
HEINEKEN has launched a new marketing campaign for its recently launched Foster’s Radler lager. The beer, which combines Foster’s with..
Glasgow bars get ready to have a ball
GLASGOW bars are gearing up for a bumper week of sport – with a little help from Heineken UK. The brewer has selected 30 outlets in five..
Duty Calls – How is trade affected by Budget?
IN the March Budget, chancellor George Osborne axed the beer duty escalator and cut tax by 1p a pint. But what impact will it have on..
Draught beer brings quality to a head
Operators say perfect serve is key to sales, as Matthew Lynas reports A QUALITY serve delivered by well-trained bar staff is key to keeping..
