TV presenter Holly Willoughby is the new face of Diet Coke and is set to work with the brand throughout 2017 on a range of marketing campaigns.
Aedamar Howlett of Coca-Cola GB said the firm is “proud to be working with Holly to bring home some extra sparkle to Diet Coke activity this year”.
“She’s the perfect partner for us; we’re looking forward to sharing what we have planned with Holly – watch this space,” said Howlett.
