Soft drink’s new summer serves

Pepsio Max distributor Britvic is promoting a series of spirit serves in time for summer.

The new-look Pepsi Max bottle.
The new-look Pepsi Max bottle.

The firm has also launched a new on-trade glass Pepsi Max bottle plus a range of new signature spirit serves, including Vermouth Max, Brandy Max, Tequila Max and Bourbon Max.

The new contoured bottle is inspired by the original heritage bottle and will be rolled out across Diet Pepsi and original Pepsi brands.

Jonathan Gatward, GB marketing director for Britvic, said: “The new Pepsi Max bottle has been designed to sit perfectly in the most discerning bars and restaurants.”