Malt mixes old and new
INVER House Distillers has revamped its Speyburn single malt range.
New-look packaging has been unveiled for the core Speyburn 10 year old and Speyburn Bradan Orach expressions.
The new bottle, label and sleeve have been designed to give the brand greater stand-out on shelf, as well as increase its gifting potential.
The green colour of the 10 year old’s packaging is designed to reflect the outdoors, while the gold on the Bradan Orach was inspired by Speyside’s famous golden salmon.
Brand manager Pamela Stewart said the revamp represents an “exciting new chapter” for the brand.
“The new packaging will help to secure continued growth across all our expressions, including Speyburn 12 year old, Bradan Orach and our 25 year old,” she said.
”We are confident this new look will appeal to modern customers while keeping the brand firmly in touch with Speyburn’s rich heritage.”