Brewer launches Great British giveaway
BREWER Greene King has launched a Great British prize giveaway designed to help licensees make the most of the so-called ‘summer of celebration’.
British-themed prizes, ranging from Glorious Goodwood tickets to Union Jack boxer shorts, are up for grabs as part of the Love GB – Love Great Beer – campaign, which is running this summer to coincide with the Queen’s Diamond Jubilee, Euro 2012 and Olympics.
The competition will be promoted in outlets through bar runners, drip mats and posters, directing consumers to a Love GB website where they will find out instantly whether or not they have won a prize.
Greene King will also launch 4.2% ABV Celebration Pale Ale next month. The ale, which has been brewed to commemorate the Diamond Jubilee, will be available during June and July.