Czech brand’s old pals act
JUST how well do you know your friends? Czech brand Kozel is aiming to help UK beer drinkers find out with its latest marketing campaign.
The Czech Mates involves Kozel ambassadors (pictured) challenging consumers to answer questions about their friends.
Each participant who answers three questions correctly will win a two-for-one Kozel beer token, redeemable at participating bars around the UK.